A colorful project to celebrate summer. Our goal was to highlight the work made by the artists who designated the 2022 collection of KOTI paddleboards. The boards become canvases where illustrations and typography come to life. We were inspired by water and waves to create fluid transitions and organic movements.
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Petit projet coloré pour célébrer l’été.Notre objectif était de mettre en valeur le travail des artistes qui ont désigné la collection 2022 des paddleboard KOTI. Les planches deviennent des Canevas ou les illustrations et la typographie prennent vie. Nous nous sommes laissé inspirer par l’eau et les vagues pour créer des transitions fluides et des mouvements organiques.
Credits:

Paddle board designs made by:
Le Tigre designed by @dalkhafine
Relax Au Max designed by @boycott_this
Sploosh designed by @ouistudiocreatif
Wakame designed by @ouistudiocreatif
Altitudes designed by @jasnko

Brand | KOTI
Production | 5s Content
Direction photo | Natan B. Foisy
Motion design / Art direction | Mat & Fab
Sound design | Samuel Gagnon-Thibodeau

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