Project Overview : Sunny Pop ☀️
A 3D Motion Design & Generative AI Workflow Experimentation
About the project
"Sunny Pop" is a personal summer project designed to explore the boundaries of 3D motion design combined with targeted generative AI integration. Created during our downtime, this project features two 6-second looping animations focused on vibrant colors, playful typography, and crisp tactile textures
"Sunny Pop" is a personal summer project designed to explore the boundaries of 3D motion design combined with targeted generative AI integration. Created during our downtime, this project features two 6-second looping animations focused on vibrant colors, playful typography, and crisp tactile textures
Technical & Creative Focus
3D Simulation & Art Direction
High-energy visual language created in Cinema 4D, focusing on light refraction through candy materials and a dynamic wrapper-tearing simulation.
Controlled AI Workflow
Instead of relying on full-AI generation, we used generative tools surgically on 3 specific shots (adding contextual fruit elements and converting 3D renders into candy props) while maintaining 100% control over the established look and feel.
Some more behind the scene and early tests
Credits:
Music and Sound Design | Joseph Sims, Dominic Walther-Battista
Conception / Art direction / 3D / Motion design | Mat & Fab
Thanks for watching
